Master programs and postgraduate courses in marketing for graduates with bachelor's or master's degree are specialization programs in high demand. In fact, many boys and girls are interested in issues related to strategic or operating marketing, advertising, promotion and communication campaigns or strategies related to brand companies and communication agencies. Even men and women already young professionals, maybe fans of the web and new media, may decide to become students of these higher education courses, often even available in the field of management, web marketing or copywriting.